The effect of experiential analogies on consumer perceptions and attitudes

Journal of Marketing Research

Volumn 47, Issue 2, 2010, Pages 274-286

  Goode, Miranda R ^a   Dahl, Darren W ^b   Moreau, C Page ^c  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^c UNIVERSITY OF COLORADO   (United States)

Author keywords

Analogy; Emotion; Experience; Experiential; Hedonic

Indexed keywords

EID: 77951179254     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.2.274     Document Type: Article

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