Mindsets shape consumer behavior

Journal of Consumer Psychology

Volumn 26, Issue 1, 2016, Pages 127-136

  Murphy, Mary C ^a   Dweck, Carol S ^b  

^a INDIANA UNIVERSITY   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

Consumer behavior; Fixed and growth mindset; Implicit theories; Lay theories

Indexed keywords

EID: 84952864991     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2015.06.005     Document Type: Article

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