Can I live up to that ad? Impact of implicit theories of ability on service employees' responses to advertising

Journal of Service Research

Volumn 13, Issue 2, 2010, Pages 137-152

  Wentzel, Daniel ^a   Henkel, Sven ^a   Tomczak, Torsten ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Advertising models; Advertising's internal audience; Implicit theories of ability; Mental simulation

Indexed keywords

EID: 77952495199     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670510363304     Document Type: Article

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