Consumers' implicit theories about personality influence their brand personality judgments

Journal of Consumer Psychology

Volumn 22, Issue 4, 2012, Pages 545-557

  Mathur, Pragya ^a   Jain, Shailendra P ^b   Maheswaran, Durairaj ^c  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

^c NEW YORK UNIVERSITY   (United States)

Author keywords

Brand extensions; Brand personality; Implicit theories; Information processing

Indexed keywords

EID: 84866325713     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2012.01.005     Document Type: Article

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