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Volumn 22, Issue 3, 2012, Pages 424-432

Capitalizing on brand personalities in advertising: The influence of implicit self-theories on ad appeal effectiveness

Author keywords

Advertising; Brand personality; Implicit self theories

Indexed keywords


EID: 84863083911     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.05.004     Document Type: Article
Times cited : (80)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.