Building character: Effects of lay theories of self-control on the selection of products for children

Journal of Marketing Research

Volumn 47, Issue 2, 2010, Pages 240-250

  Mukhopadhyay, Anirban ^a   Yeung, Catherine W M ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Consumer socialization; Lay theories; Parenting; Self control; Social influences

Indexed keywords

EID: 77951182253     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.2.240     Document Type: Article

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