Identifying and treating unobserved heterogeneity with FIMIX-PLS: Part II – A case study

European Business Review

Volumn 28, Issue 2, 2016, Pages 208-224

  Matthews, Lucy M ^a   Sarstedt, Marko ^b,c   Hair, Joseph F ^d   Ringle, Christian M ^c,e  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^b OTTO VON GUERICKE UNIVERSITY   (Germany)

^c UNIVERSITY OF NEWCASTLE   (Australia)

^d KENNESAW STATE UNIVERSITY   (United States)

^e HAMBURG UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

FIMIX PLS; Finite mixture models; Partial least squares; PLS SEM; Structural equation modeling; Unobserved heterogeneity

Indexed keywords

EID: 84950974088     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/EBR-09-2015-0095     Document Type: Article

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