When is going green good for company image?

Management Research Review

Volumn 35, Issue 3-4, 2012, Pages 326-347

  Raska, David ^a   Shaw, Doris ^a  

^a NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Brand commitment; Consumer behaviour; Green marketing; Marketing strategy; Skepticism; Societal marketing; Sustainability; United States of America

Indexed keywords

EID: 84858410391     PISSN: 20408269     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409171211210190     Document Type: Article

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