Advertising and brand equity

The SAGE Handbook of Advertising

Volumn , Issue , 2007, Pages 54-72

  Keller, Kevin Lane ^a  

^a DARTMOUTH COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84949768778     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781848607897.n4     Document Type: Chapter

References (70)

1. Aaker D.A.(1991) Managing Brand Equity New York, NYFree Press.
2. Aaker D.A.(1996) Building Strong Brands New York, NYFree Press.
3. Aaker D.A.(2004) Brand Portfolio Strategy New York, NYFree Press.
4. Aaker D.A., E. Joachimsthaler(2000) Brand Leadership New York, NYFree Press.
5. Aaker D.A., D.M. Stayman, M.R. Hagerty “Warmth in Advertising: Measurement, Impact and Sequence Effects,” Journal of Consumer Research 12 (4) (1986) 365-381doi:10.1086/208524 http://dx.doi.org/10.1086/208524
6. Aaker J. “Dimensions of Brand Personality,” Journal of Marketing Research 34 (August) (1997) 347-356doi:10.2307/3151897 http://dx.doi.org/10.2307/3151897
7. Aaker J.L., V. Benet-Martinez, J.G. Berrocal “Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs,” Journal of Personality and Psychology 81 (3) (2001) 492-508doi:10.1037/0022-3514.81.3.492 http://dx.doi.org/10.1037/0022-3514.81.3.492
8. Ahluwalia R., R.E. Burnkrant, H.R. Unnava “Consumer Response to Negative Publicity: The Moderating Role of Commitment,” Journal of Marketing Research 37 (May) (2000) 203-214doi:10.1509/jmkr.37.2.203.18734 http://dx.doi.org/10.1509/jmkr.37.2.203.18734
9. Baker W.E., H. Honea, C. Antonia Russell “Do Not Wait to Reveal the Brand Name: The Effect of Brand Name Placement on Television Advertising Effectiveness,” Journal of Advertising 33 (Fall) (2004) 150-161
10. Belch G.E. “An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance,” Journal of Marketing Research 18 (August) (1981) 333-349doi:10.2307/3150974 http://dx.doi.org/10.2307/3150974
11. Brown T.J., P.A. Dacin “The Company and the Product: Corporate Associations and Consumer Product Responses,” Journal of Marketing 61 (January) (1997) 68-84doi:10.2307/1252190 http://dx.doi.org/10.2307/1252190
12. Burke R.R., T.K. Srull “Competitive Interference and Consumer Memory for Advertising,” Journal of Consumer Research 15 (June): (1988) 55-68doi:10.1086/209145 http://dx.doi.org/10.1086/209145
13. Calder B.J., B. Sternthal “Television Commercial Wearout: An Information Processing View,” Journal of Marketing Research 27 (May) (1980) 173-186doi:10.2307/3150928 http://dx.doi.org/10.2307/3150928
14. Campbell M., K. Lane Keller “Brand Familiarity and Ad Repetition Effects,” Journal of Consumer Research September, 30 (2) (2003) 292-304doi:10.1086/376800 http://dx.doi.org/10.1086/376800
15. Chattopadyay A., K. Basu “Humor in Advertising: The Moderating Role of Prior Brand Evaluation,” Journal of Marketing Research 27 (November) (1990) 466-476doi:10.2307/3172631 http://dx.doi.org/10.2307/3172631
16. Chaudhuri A., M.B. Holbrook “The Chain of Effects from Brand Trust and Brand Affect to Brand Performance,” Journal of Marketing 65 (April): (2001) 81-93doi:10.1509/jmkg.65.2.81.18255 http://dx.doi.org/10.1509/jmkg.65.2.81.18255
17. Danaher P.J.(2007) “Media Planning,” in The SAGE Handbook of Advertising, eds. G.J. Tellis, T. Ambler, London Sage Publications. doi:10.4135/9781848607897 http://dx.doi.org/10.4135/9781848607897
18. Dawar N., M.M. Pillutla “Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations,” Journal of Marketing Research 37 (May) (2000) 215-226doi:10.1509/jmkr.37.2.215.18729 http://dx.doi.org/10.1509/jmkr.37.2.215.18729
19. Deighton J. “The Interaction of Advertising and Evidence,” Journal of Consumer Research 11 (December) (1984) 763-770doi:10.1086/209012 http://dx.doi.org/10.1086/209012
20. Dhar R., I. Simonson “The Effect of the Focus of Comparison on Consumer Preferences,” Journal of Marketing Research 29 (November) (1992) 430-440doi:10.2307/3172709 http://dx.doi.org/10.2307/3172709
21. Duncan T.(2002) IMC: Using Advertising and Promotion to Build Brands Boston, MAMc Graw-Hill.
22. Duncan T., S. Moriarty(1997) Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships New York, NYMc Graw-Hill.
23. Edell J.A., K. Lane Keller “The Information Processing of Coordinated Media Campaigns,” Journal of Marketing Research 26 (May) (1989) 149-163doi:10.2307/3172602 http://dx.doi.org/10.2307/3172602
24. Edell J.A., K. Lane Keller “Analyzing Media Interactions: The Effects of Coordinated TV-Print Advertising Campaigns,” Marketing Science Institute (1999) report No. 99120
25. Edell J.A., M.C. Moore(1993) “The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity,” in Brand Equity & Advertising: Advertising's Role in Building Strong Brands, eds. David A. Aaker and Alec L. Biel, Hillsdale, NJLawrence Erlbaum Associates, 195-211.
26. Fournier S. “Consumers and Their Brands: Developing Relationship Theory in Consumer Research,” Journal of Consumer Research 24 (March) (1998) 343-373doi:10.1086/209515 http://dx.doi.org/10.1086/209515
27. Fournier S.M.(2000) “Dimensioning Brand Relationships Using Brand Relationship Quality,” presentation at the Association for Consumer Research annual conference.
28. Fournier S.M., S. Dobscha, D.G. Mick “Preventing the Premature Death of Relationship Marketing,” Harvard Business Review (January February): (1998) 42-51
29. Garretson J.A., S. Burton “The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications,” Journal of Marketing 69 (October) (2005) 118-132doi:10.1509/jmkg.2005.69.4.118 http://dx.doi.org/10.1509/jmkg.2005.69.4.118
30. Hoch S.J., J. Deighton “Managing What Consumers Learn From Experience,” Journal of Marketing 53 (April) (1989) 1-20doi:10.2307/1251410 http://dx.doi.org/10.2307/1251410
31. Hoch S.J., Y.-W. Ha “Consumer Learning: Advertising and the Ambiguity of Product Experience,” Journal of Consumer Research 13 (2) (1986) 221-233doi:10.1086/209062 http://dx.doi.org/10.1086/209062
32. Hoeffler S., K. Lane Keller “The Marketing Advantages of Strong Brands,” Journal of Brand Management 10 (6) (2003) 421-445doi:10.1057/palgrave.bm.2540139 http://dx.doi.org/10.1057/palgrave.bm.2540139
33. Holt D.(2004) How Brands Become Icons: the Principles of Cultural Branding Cambridge, MAHarvard Business School Press.
34. Hsu J.L., G. Shang-Min Liu “Consumer Perceptions of Fluid Milk Advertising in Taiwan,” International Journal of Advertising 19 (2000) 471-486
35. Janiszewski C. “The Influence of Print Advertisement Organization on Affect toward a Brand Name,” Journal of Consumer Research 17 (1) (1990) 53-65doi:10.1086/208536 http://dx.doi.org/10.1086/208536
36. Janiszewski C. “Preattentive Mere Exposure Effects,” Journal of Consumer Research 20 (3) (1993) 376-392doi:10.1086/209356 http://dx.doi.org/10.1086/209356
37. Janiszewski C., S. M.J.van Osselaer “A Connectionist Model of Brand-Quality Associations,” Journal of Marketing Research 37 (August) (2000) 331-350doi:10.1509/jmkr.37.3.331.18780 http://dx.doi.org/10.1509/jmkr.37.3.331.18780
38. Jewell R.D., H.R. Unnava “When Competitive Interference Can Be Beneficial,” Journal of Consumer Research 30 (September) (2003) 283-291doi:10.1086/376801 http://dx.doi.org/10.1086/376801
39. Kahle L.R., B. Poulos, A. Sukhdial “Changes in Social Values in the United States During the Past Decade,” Journal of Advertising Research February/March 1988, (1988) 35-41
40. Kapferer J.-N.(2005) The New Strategic Brand Management London, England Kogan-Page.
41. Keller K.L. “Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations,” Journal of Consumer Research 14 (December): (1987) 316-333doi:10.1086/209116 http://dx.doi.org/10.1086/209116
42. Keller K.L. “Cue Compatibility and Framing in Advertising,” Journal of Marketing Research 28 (February) (1991a) 42-57doi:10.2307/3172725 http://dx.doi.org/10.2307/3172725
43. Keller K.L. “Memory and Evaluations in Competitive Advertising Environments,” Journal of Consumer Research 17 (March): (1991b) 463-476doi:10.1086/208571 http://dx.doi.org/10.1086/208571
44. Keller K.L.(1993) “Memory Retrieval Factors and Advertising Effectiveness” in Advertising Exposure, Memory, and Choice, ed., Andrew A. Mitchell, Hillsdale, NJLawrence Erlbaum Associates, 11-48.
45. Keller K.L.(1996) “Integrated Marketing Communications and Brand Equity,” in Integrated Marketing Communications, eds. Jeri Moore, Esther Thorson, Mahwah, NJLawrence Erlbaum Associates, 103-132.
46. Keller K.L. “Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands,” Marketing Management July/August, (2001) 15-19
47. Keller K.L.(2002) “Branding and Brand Equity,” in Handbook of Marketing, eds. Bart Weitz and Robin Wensley, London Sage Publications, 151-178. doi:10.4135/9781848608283 http://dx.doi.org/10.4135/9781848608283
48. Keller K.L.(2003) Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 2nd ed. Upper Saddle River, NJPrentice Hall.
49. Keller K.L., D.A. Aaker “Corporate-Level Marketing: The Impact of Credibility on a Company's Brand Extensions,” Corporate Reputation Review 1 (August) (1998) 356-378doi:10.1057/palgrave.crr.1540057 http://dx.doi.org/10.1057/palgrave.crr.1540057
50. Keller K.L., S. Heckler, M.J. Houston “The Effects of Brand Name Suggestiveness on Advertising Recall,” Journal of Marketing 62 (January) (1998) 48-57doi:10.2307/1251802 http://dx.doi.org/10.2307/1251802
51. Keller K.L., B. Sternthal, A. Tybout “Three Questions You Need to Ask About Your Brand,” Harvard Business Review September, 80 (9) (2002) 80-89
52. Kent R.J., C.T. Allen “Competitive Interference Effects inConsumer Memory for Advertising: The Role of Brand Familiarity,” Journal of Marketing 58 (July): (1994) 97-105doi:10.2307/1252313 http://dx.doi.org/10.2307/1252313
53. Kumar A., H.S. Krishnan “Memory Interference in Advertising: A Replication and Extension,” Journal of Consumer Research Vol. 30 (March) (2004) 602-611doi:10.1086/380292 http://dx.doi.org/10.1086/380292
54. Levy S.J.(1999) Brands, Consumers, Symbols, and Research: Sydney J. Levy on Marketing Thousand Oaks, CASage Publicationsdoi:10.4135/9781452231372 http://dx.doi.org/10.4135/9781452231372 0.
55. Machleit K.A., C.T. Allen, T.J. Madden “The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect,” Journal of Marketing 57 (October) (1993) 72-82doi:10.2307/1252220 http://dx.doi.org/10.2307/1252220
56. Naik P.A.(2007) “Integrated Marketing Communications: Provenance, Practice and Principles,” in The SAGE Handbook of Advertising, eds. G.J. Tellis, T. Ambler, London Sage Publications. doi:10.4135/9781848607897 http://dx.doi.org/10.4135/9781848607897
57. Naik P.A., K. Raman “Understanding the Impact of Synergy in Multimedia Communications,” Journal of Marketing Research 40 (2003) 375-388doi:10.1509/jmkr.40.4.375.19385 http://dx.doi.org/10.1509/jmkr.40.4.375.19385
58. Raj S.P. “The Effects of Advertising on High and Low Loyalty Consumer Segments,” Journal of Consumer Research 9 (June) (1982) 77-89doi:10.1086/208898 http://dx.doi.org/10.1086/208898
59. Ray M.L., A.G. Sawyer, M.L. Rothschild, R.M. Heeler, E.C. Strong, J.B. Reed(1973) “Communication and the Hierarchy of Effects,” in New Models for Mass Communication Research, ed., P. Clarke, Beverly Hills, CASage Publications, 147-175.
60. Sawyer A.G.(1981) “Repetition, Cognitive Response, and Persuasion,” in Cognitive Responses to Persuasion, eds. R. Petty, T. Ostrum, T. Brock, 237-262.
61. Schultz D.E., S.I. Tannenbaum, R.F. Lauterborn(1993) Integrated Marketing Communications: Putting It Together & Making It WorkNTC Books Lincolnwood.
62. Schumann D.W., J.M. Hathcote, S. West “Corporate Advertising in America: A Review of Published Studies on Use, Measurement, and Effectiveness,” Journal of Advertising 20 (September) (1991) 36-56
63. Simonson I., J. Huber, J. Payne “The Relationship Between Prior Brand Knowledge and Information Acquisition Order,” Journal of Consumer Research 14 (March) (1988) 566-578doi:10.1086/209136 http://dx.doi.org/10.1086/209136
64. Stewart D.W., D.H. Furse(1986) Effective Television Advertising: A Study of 1000 Commercials. Lexington, MAD.C. Heath and Co.
65. Stewart D.W., J. Morris, A. Grover(2007) “Emotions in Advertising,” in The SAGE Handbook of Advertising, eds. G.J. Tellis, T. Ambler, London Sage Publications. doi:10.4135/9781848607897 http://dx.doi.org/10.4135/9781848607897
66. Tellis G.J.(2004) Effective Advertising Thousand Oaks, CASage Publicationsdoi:10.4135/9781452229379 http://dx.doi.org/10.4135/9781452229379.
67. Vakratsas D., P.A. Naik(2007) “Essentials of Planning Flighted Media Schedules,” in The SAGE Handbook of Advertising, eds. Gerard J. Tellis, Tim Ambler, London Sage Publications. doi:10.4135/9781848607897 http://dx.doi.org/10.4135/9781848607897
68. Walker D., M.J.von Gonten “Explaining Related Recall Outcomes: New Answers from a Better Model,” Journal of Advertising Research 29 (1989) 11-21
69. Weinberger M.G., C.S. Gulas “The Impact of Humor in Advertising: A Review,” Journal of Advertising 21 (4) (1992) 35-60
70. Zaltman G.(2003) How Customers Think: Essential Insights into the Mind of the Market, Harvard Business School Press.