Consumer perceptions of fluid milk advertising in Taiwan

International Journal of Advertising

Volumn 19, Issue 4, 2000, Pages 471-486

  Hsu, Jane Lu ^a   Liu, Gary Shang Min ^a  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85016273186     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2000.11104815     Document Type: Article

References (24)

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