VOCAL minority and silent majority: How do online ratings reflect population perceptions of quality

MIS Quarterly: Management Information Systems

Volumn 39, Issue 3, 2015, Pages 565-589

  Gao, Guodong Gordon ^a   Greenwood, Brad N ^b   Agarwal, Ritu ^a   McCullough, Jeffrey S ^c  

^a UNIVERSITY OF MARYLAND   (United States)

^b TEMPLE UNIVERSITY   (United States)

^c UNIVERSITY OF MINNESOTA   (United States)

Author keywords

In formativeness; Online ratings; Online word of mouth; Physician quality; Professional services

Indexed keywords

MANAGEMENT INFORMATION SYSTEMS;

EMPIRICAL RESEARCH; MEDICAL PRACTITIONER; ON-LINE ASSESSMENT; ONLINE RATINGS; ONLINE WORD OF MOUTHS; PATIENT POPULATION; PERCEPTIONS OF QUALITIES; PROFESSIONAL SERVICES;

PROFESSIONAL ASPECTS;

EID: 84947802615     PISSN: 02767783     EISSN: 21629730     Source Type: Journal    
DOI: 10.25300/MISQ/2015/39.3.03     Document Type: Article

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