-
1
-
-
0002630399
-
Evolution of the marketing organization: New forms for turbulent environments
-
Achrol, R.S. (1991). "Evolution of the marketing organization: new forms for turbulent environments", Journal of Marketing, Vol. 55 No. 4, pp. 77-93.
-
(1991)
Journal of Marketing
, vol.55
, Issue.4
, pp. 77-93
-
-
Achrol, R.S.1
-
2
-
-
0000906501
-
The use of pledges to build and sustain commitment in distribution channels
-
Andersen, E. and Weitz, B. (1992), "The use of pledges to build and sustain commitment in distribution channels", Journal of Marketing Research. Vol. 29 No. 1. pp. 18-34.
-
(1992)
Journal of Marketing Research.
, vol.29
, Issue.1
, pp. 18-34
-
-
Andersen, E.1
Weitz, B.2
-
3
-
-
21844489555
-
Dyadic business relationships within a business network context
-
Andersen, J.C., Hakansson, H. and Johanson, J. (1994). "Dyadic business relationships within a business network context", Journal of Marketing, Vol. 58 No. 4, pp. 1-15.
-
(1994)
Journal of Marketing
, vol.58
, Issue.4
, pp. 1-15
-
-
Andersen, J.C.1
Hakansson, H.2
Johanson, J.3
-
4
-
-
0010128479
-
Influence strategies in marketing channels: Measures and use in different relationship structures
-
Boyle, B.A., Dwyer, F.R., Robicheaux, R.A. and Simpson, J.T. (1992), "Influence strategies in marketing channels: measures and use in different relationship structures", Journal of Marketing Research, Vol. 29 No. 4, pp. 462-73.
-
(1992)
Journal of Marketing Research
, vol.29
, Issue.4
, pp. 462-473
-
-
Boyle, B.A.1
Dwyer, F.R.2
Robicheaux, R.A.3
Simpson, J.T.4
-
5
-
-
9944231297
-
Interactivity
-
December 7
-
Briones, M.G. (1998), "Interactivity", Marketing News, December 7, pp. 1, 16-17.
-
(1998)
Marketing News
, pp. 1
-
-
Briones, M.G.1
-
6
-
-
0001932429
-
Developing buyer-seller relationships
-
Dwyer, F.R., Schurr, P. and Oh, S. (1987), "Developing buyer-seller relationships", Journal of Marketing. Vol. 51 No. 2, pp. 11-27.
-
(1987)
Journal of Marketing.
, vol.51
, Issue.2
, pp. 11-27
-
-
Dwyer, F.R.1
Schurr, P.2
Oh, S.3
-
7
-
-
0002823483
-
Power measurement in the distribution channel
-
El-Ansary, A, and Stern, L.W. (1972), "Power measurement in the distribution channel", Journal of Marketing Research, Vol. 9 No. 1, pp. 47-52.
-
(1972)
Journal of Marketing Research
, vol.9
, Issue.1
, pp. 47-52
-
-
El-Ansary, A.1
Stern, L.W.2
-
8
-
-
0442309029
-
Effects of control in efficiency of vertical marketing systems
-
Etgar, M. (1976), "Effects of control in efficiency of vertical marketing systems", Journal of Marketing Research, Vol. 13 No. 1, pp. 120-4.
-
(1976)
Journal of Marketing Research
, vol.13
, Issue.1
, pp. 120-124
-
-
Etgar, M.1
-
9
-
-
0001780550
-
Alliances in industrial purchasing: The determinants of joint action in buyer-seller relationships
-
Heide, J.B. and John, G. (1990), "Alliances in industrial purchasing: the determinants of joint action in buyer-seller relationships", Journal of Marketing Research. Vol. 27 No. 1, pp. 24-36.
-
(1990)
Journal of Marketing Research.
, vol.27
, Issue.1
, pp. 24-36
-
-
Heide, J.B.1
John, G.2
-
10
-
-
0002508836
-
The role of dependence balancing in safeguarding transaction-specific assets in conventional channels
-
Heide, J.B. and John, G. (1988). "The role of dependence balancing in safeguarding transaction-specific assets in conventional channels", Journal of Marketing. Vol. 52 No. 1, pp. 20-35.
-
(1988)
Journal of Marketing.
, vol.52
, Issue.1
, pp. 20-35
-
-
Heide, J.B.1
John, G.2
-
11
-
-
0030487126
-
Marketing in hypermedia computer-mediated environments: Conceptual foundations
-
Hoffman, D.L. and Novak, T.P. (1996). "Marketing in hypermedia computer-mediated environments: conceptual foundations", Journal of Marketing, Vol. 60 No. 3, pp. 50-68.
-
(1996)
Journal of Marketing
, vol.60
, Issue.3
, pp. 50-68
-
-
Hoffman, D.L.1
Novak, T.P.2
-
12
-
-
84973222171
-
Relational exchange norms, perceptions of fairness, and retained hostility in commercial litigation
-
Kaufman, P.J. and Stern, L.W. (1988). "Relational exchange norms, perceptions of fairness, and retained hostility in commercial litigation", Journal of Conflict Resolution, pp. 534-52.
-
(1988)
Journal of Conflict Resolution
, pp. 534-552
-
-
Kaufman, P.J.1
Stern, L.W.2
-
13
-
-
0001902365
-
Communication strategies in marketing channels: A theoretical perspective
-
Mohr, J. and Nevin, J.R. (1990), "Communication strategies in marketing channels: a theoretical perspective", Journal of Marketing. Vol. 54 No. 4. pp. 36-51.
-
(1990)
Journal of Marketing.
, vol.54
, Issue.4
, pp. 36-51
-
-
Mohr, J.1
Nevin, J.R.2
-
16
-
-
0009131215
-
-
Gale Research, Detroit, MI
-
The Society of the Plastics Industry, http://www.socplas.org/Industry.US Industry Profiles (1995), Sawinski, D. (Edt.), Gale Research, Detroit, MI, p. 470.
-
(1995)
US Industry Profiles
, pp. 470
-
-
Sawinski, D.1
-
17
-
-
0011442201
-
-
USA Chicago (n.d.), Inc., Chicago, IL
-
USA Chicago (n.d.), Inc., Chicago, IL, Internal report.
-
Internal Report
-
-
|