Family communication patterns and children's influence on purchase decisions

Indian Journal of Marketing

Volumn 45, Issue 10, 2015, Pages 7-22

  Sharma, Adya ^a   Sonwaney, Vandana ^b  

^a Symbiosis International   (India)

^b Punjab Agricultural University   (India)

Author keywords

Children; Consumer socialization; Family communication; India; Product category; Reverse socialization

Indexed keywords

EID: 84944630235     PISSN: 09738703     EISSN: None     Source Type: Journal    
DOI: 10.17010/ijom/2015/v45/i10/79794     Document Type: Article

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