Knowing the child consumer: Historical and conceptual insights on qualitative children's consumer research

Young Consumers

Volumn 10, Issue 4, 2009, Pages 269-282

  Cook, Daniel Thomas ^a  

^a RUTGERS UNIVERSITY   (United States)

Author keywords

Children (age groups); Consumer behaviour; Market research; Qualitative methods

Indexed keywords

EID: 84992969947     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610911007111     Document Type: Article

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