Marketing to children: A planning framework

Young Consumers

Volumn 10, Issue 3, 2009, Pages 180-187

  Sharma, Ruppal Walia ^a   Dasgupta, Pinaki ^a  

^a INDIAN INSTITUTE OF FOREIGN TRADE   (India)

Author keywords

Business planning; Children (age groups); Consumer marketing

Indexed keywords

EID: 84993027421     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610910985991     Document Type: Article

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