Chinese children as consumers: An analysis of their new product information sources

Journal of Consumer Marketing

Volumn 16, Issue 4, 1999, Pages 345-362

  McNeal, James U ^a   Ji, Mindy F ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Children; China; Consumer behaviour; New product development; Product information

Indexed keywords

EID: 0041163247     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769910277166     Document Type: Article

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