Family purchase decision making at the bottom of the pyramid

Journal of Consumer Marketing

Volumn 29, Issue 3, 2012, Pages 202-213

  Chikweche, Tendai ^a   Stanton, John ^a   Fletcher, Richard ^a  

^a UNIVERSITY OF WESTERN SYDNEY   (Australia)

Author keywords

Bottom of pyramid; Children; Consumers; Decision making; Family; Purchase decision making; Zimbabwe

Indexed keywords

EID: 84859925150     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761211221738     Document Type: Article

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