Family communication and parental influence on children's brand attitudes

Journal of Business Research

Volumn 59, Issue 10-11, 2006, Pages 1079-1086

  Hsieh, Yi Ching ^a   Chiu, Hung Chang ^b   Lin, Chia Chi ^c  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^c SOOCHOW UNIVERSITY   (Taiwan)

Author keywords

Brand attitude; Child consumers; Family communication; Gender

Indexed keywords

EID: 33751120662     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.09.016     Document Type: Article

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