Assessing the Impact of Price Promotions on Consumer Response to Online Stockouts

Journal of Business Logistics

Volumn 36, Issue 3, 2015, Pages 260-272

  Peinkofer, Simone T ^a   Esper, Terry L ^a   Smith, Ronn J ^a   Williams, Brent D ^a  

^a UNIVERSITY OF ARKANSAS   (United States)

Author keywords

consumer response; online retailing; price promotion; stockout

Indexed keywords

EID: 84941810729     PISSN: 07353766     EISSN: 21581592     Source Type: Journal    
DOI: 10.1111/jbl.12095     Document Type: Article

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