Case pack quantity's effect on retail market share: An examination of the backroom logistics effect and the store-level fill rate effect

International Journal of Physical Distribution & Logistics Management

Volumn 38, Issue 6, 2008, Pages 436-451

  Waller, Matthew A ^a   Heintz Tangari, Andrea ^a   Williams, Brent D ^a  

^a UNIVERSITY OF ARKANSAS   (United States)

Author keywords

Cereals; Market share; Packaging; Retailing; United States of America

Indexed keywords

EID: 48249142769     PISSN: 09600035     EISSN: None     Source Type: Journal    
DOI: 10.1108/09600030810893508     Document Type: Article

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