Determining the Attributes of Casino Customer Satisfaction: Applying Impact-Range Performance and Asymmetry Analyses

Journal of Travel and Tourism Marketing

Volumn 32, Issue 6, 2015, Pages 747-760

  Back, Ki Joon ^a   Lee, Choong Ki ^b  

^a UNIVERSITY OF HOUSTON   (United States)

^b Kyung Hee University   (South Korea)

Author keywords

casino customer satisfaction; Casino service quality; impact asymmetry analysis (IAA); impact range performance analysis (IRPA)

Indexed keywords

EID: 84941810155     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2014.935905     Document Type: Article

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