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Volumn 37, Issue 2, 1998, Pages 178-183

Gaming Customer Satisfaction: An Exploratory Study

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Indexed keywords


EID: 84990318058     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/004728759803700210     Document Type: Article
Times cited : (36)

References (12)
  • 1
    • 84992790830 scopus 로고
    • Customer Satisfaction, Market Share, and Profitability Findings from Sweden
    • Anderson, E.W., C. Fornell, and D.R. Lehmann (1994) “Customer Satisfaction, Market Share, and Profitability Findings from Sweden.” Journal of Marketing, 58 (3) 53-66
    • (1994) Journal of Marketing , vol.58 , Issue.3 , pp. 53-66
    • Anderson, E.W.1    Fornell, C.2    Lehmann, D.R.3
  • 2
    • 0002866667 scopus 로고
    • Evaluating Service Encounters The Effects of Physical Surroundings and Employee Responses
    • Bitner, M.J. (1990) “Evaluating Service Encounters The Effects of Physical Surroundings and Employee Responses “ Journal of Marketing, 54 (2): 69-82.
    • (1990) Journal of Marketing , vol.54 , Issue.2 , pp. 69-82
    • Bitner, M.J.1
  • 3
    • 84990367729 scopus 로고
    • Servicescapes The Impact of Physical Surroundings on Customers and Employees
    • Bitner, M.J. (1992) “Servicescapes The Impact of Physical Surroundings on Customers and Employees “ Journal of Marketing, 56 (2) 57-71
    • (1992) Journal of Marketing , vol.56 , Issue.2 , pp. 57-71
    • Bitner, M.J.1
  • 4
    • 0001815785 scopus 로고
    • Marketing Strategies and Orgamzation Structures for Service Firms
    • edited by Chicago: American Marketing Association
    • Booms, B.H., and M.J. Bitner (1981) “Marketing Strategies and Orgamzation Structures for Service Firms “ In Marketing of Services, edited by J H. Donnelly and W. R George. Chicago: American Marketing Association, pp. 47-52
    • (1981) In Marketing of Services , pp. 47-52
    • Donnelly, J.H.1    R George., W.2    Booms, B.H.3    Bitner, M.J.4
  • 5
    • 0030518346 scopus 로고    scopus 로고
    • The American Customer Satisfaction Index: Nature, Purpose, and Findings
    • Fornell, C., M.D. Johnson, E.W. Anderson, J. Cha, and B.E. Byrant (1996) “The American Customer Satisfaction Index: Nature, Purpose, and Findings “ Journal of Marketing, 60 (4) 7-18
    • (1996) Journal of Marketing , vol.60 , Issue.4 , pp. 7-18
    • Fornell, C.1    Johnson, M.D.2    Anderson, E.W.3    Cha, J.4    Byrant, B.E.5
  • 6
    • 84990369345 scopus 로고    scopus 로고
    • October) Las Vegas: Las Vegas Convention and Visitors Authonty.
    • Las Vegas Convention and Visitors Authonty ( 1996, October) Clark County Visitor Statistics. Las Vegas: Las Vegas Convention and Visitors Authonty.
    • (1996) Clark County Visitor Statistics
  • 9
    • 0002705824 scopus 로고
    • Breaking Free from Product Marketing
    • Shostak, G.L. (1977). “Breaking Free from Product Marketing “ Journal of Marketing, 41 (2) 73-80
    • (1977) Journal of Marketing , vol.41 , Issue.2 , pp. 73-80
    • Shostak, G.L.1
  • 10
    • 0343261305 scopus 로고    scopus 로고
    • Number of Las Vegas Visitors Falls Despite Additional Rooms
    • August 27, pp
    • Steinhauer, A. (1997). “Number of Las Vegas Visitors Falls Despite Additional Rooms “ Las Vegas Review Journal, August 27, pp 1A-4A.
    • (1997) Las Vegas Review Journal , pp. 1A-4A
    • Steinhauer, A.1
  • 11
    • 84990355516 scopus 로고    scopus 로고
    • Casino Winnings Bounce Back
    • March 12, pp
    • Vogel, E. (1997) “Casino Winnings Bounce Back “ Las Vegas Review Journal, March 12, pp 1D-2D.
    • (1997) Las Vegas Review Journal , pp. 1D-2D
    • Vogel, E.1
  • 12


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.