Impact-range performance analysis and asymmetry analysis for improving quality of Korean food attributes

International Journal of Hospitality Management

Volumn 31, Issue 2, 2012, Pages 535-543

  Back, Ki Joon ^a,b  

^a UNIVERSITY OF HOUSTON   (United States)

^b Kyung Hee University   (South Korea)

Author keywords

Customer dissatisfaction; Customer satisfaction; Impact asymmetry analysis (IAA); Impact range performance analysis (IRPA); Importance performance analysis (IPA)

Indexed keywords

EID: 84855492500     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.07.013     Document Type: Article

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