Local or global: Analyzing the internationalization of social responsibility of corporate foundations

International Marketing Review

Volumn 32, Issue 5, 2015, Pages 540-575

  Altuntas, Ceren ^a   Turker, Duygu ^a  

^a YASAR UNIVERSITY   (Turkey)

Author keywords

Corporate foundations; International marketing; Social responsibility; Strategic orientation

Indexed keywords

EID: 84941365672     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMR-03-2014-0092     Document Type: Article

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