Marketing – philosophy or function?

Marketing Theory: A Student Text

Volumn , Issue , 2010, Pages 3-25

  Baker, Michael J ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

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EID: 84941352529     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446280096.n1     Document Type: Chapter

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