Using fMRI to inform marketing research: Challenges and opportunities

Journal of Marketing Research

Volumn 46, Issue 1, 2009, Pages 17-19

  Yoon, Carolyn ^a   Gonzalez, Richard ^b   Bettman, James R ^c  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 60349129631     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Note

References (8)

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