Predicting purchase decision: The role of hemispheric asymmetry over the frontal cortex

Journal of Neuroscience, Psychology, and Economics

Volumn 6, Issue 1, 2013, Pages 1-13

  Ravaja, Niklas ^a,b   Somervuori, Outi ^a,b   Salminen, Mikko ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

^b UNIVERSITY OF HELSINKI   (Finland)

Author keywords

Brand; Electroencephalography; Neurophysiology; Price; Purchase decision

Indexed keywords

ARTICLE; BRAIN ASYMMETRY; ELECTROENCEPHALOGRAPHY; FRONTAL CORTEX; HUMAN; MOTIVATION; NEUROPHYSIOLOGY; PRODUCT QUALITY;

EID: 84924960096     PISSN: 1937321X     EISSN: 2151318X     Source Type: Journal    
DOI: 10.1037/a0029949     Document Type: Article

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