The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior

Journal of Interactive Marketing

Volumn 31, Issue , 2015, Pages 28-41

  Kim, Su Jung ^a   Wang, Rebecca Jen Hui ^b   Malthouse, Edward C ^b  

^a IOWA STATE UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Difference in difference in difference (DDD) model; Interactivity; Location check ins; Log data; Mobile app; Propensity score matching; Purchase behavior; Stickiness

Indexed keywords

EID: 84940866451     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2015.05.004     Document Type: Article

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