Antecedents and consequents of a mobile website's interactivity

New Media and Society

Volumn 14, Issue 7, 2012, Pages 1128-1146

  Coursaris, Constantinos K ^a   Sung, Jieun ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Adoption; ease of use; enjoyment; interactivity; mobile; mobile web; PLS; technology acceptance model; usefulness

Indexed keywords

EID: 84867664278     PISSN: 14614448     EISSN: 14617315     Source Type: Journal    
DOI: 10.1177/1461444812439552     Document Type: Article

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