A content analysis of male roles in television advertising: Do traditional roles still hold?

Journal of Marketing Communications

Volumn 21, Issue 5, 2015, Pages 356-371

  Fowler, Kendra ^a   Thomas, Veronica ^b  

^a YOUNGSTOWN STATE UNIVERSITY   (United States)

^b TOWSON UNIVERSITY   (United States)

Author keywords

commercials; content analysis; male gender roles; stereotypes

Indexed keywords

EID: 84939549293     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2013.775178     Document Type: Article

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