The male consumer as loser: Beer and liquor ads in mega sports media events

Signs

Volumn 30, Issue 3, 2005, Pages 1879-1909

  Messner, Michael A ^a   de Oca, Jeffrey Montez ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749445396     PISSN: 00979740     EISSN: 15456943     Source Type: Journal    
DOI: 10.1086/427523     Document Type: Article

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