How does hotel attribute importance vary among different travelers? An exploratory case study based on a conjoint analysis

Electronic Markets

Volumn 25, Issue 3, 2015, Pages 211-226

  Rhee, Hosung Timothy ^a   Yang, Sung Byung ^a  

^a Ajou University   (South Korea)

Author keywords

Case study; Conjoint analysis; Country of residence; Hotel attributes; Trip purpose; Type of travelers

Indexed keywords

EID: 84939262301     PISSN: 10196781     EISSN: 14228890     Source Type: Journal    
DOI: 10.1007/s12525-014-0161-y     Document Type: Article

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