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Volumn 5, Issue 4, 2004, Pages 53-65

Quality and pricing in the hotel industry: The mobil “star” and hotel pricing behavior

Author keywords

Hospitality; Hotel; Mobil; Price; Star

Indexed keywords


EID: 67649800812     PISSN: 15256480     EISSN: 15286499     Source Type: Journal    
DOI: 10.1300/J149v05n04_03     Document Type: Article
Times cited : (21)

References (18)
  • 1
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    • Is discounting the answer to declining occupancies?
    • Abbey, J. (1992). Is discounting the answer to declining occupancies? International Journal of Marketing Management, 2(2), 77-82.
    • (1992) International Journal of Marketing Management , vol.2 , Issue.2 , pp. 77-82
    • Abbey, J.1
  • 6
    • 84907685972 scopus 로고
    • Discounting rates does more harm than good
    • Feiertag, H. (1992). Discounting rates does more harm than good. Hotel and Motel Management, 207(18), 4.
    • (1992) Hotel and Motel Management , vol.207 , Issue.18 , pp. 4
    • Feiertag, H.1
  • 8
    • 84907684595 scopus 로고
    • The great marketing debate: Discounting vs. Value adding
    • Koss, L. (1993). The great marketing debate: Discounting vs. value adding. Hotel and Motel Management, 208(14), 58-62.
    • (1993) Hotel and Motel Management , vol.208 , Issue.14 , pp. 58-62
    • Koss, L.1
  • 10
    • 84907683493 scopus 로고    scopus 로고
    • Everybody loves a deal, but do they add value?
    • Malloy, M. (2002). Everybody loves a deal, but do they add value? Hotel and Motel Management, 217(2), 8-9.
    • (2002) Hotel and Motel Management , vol.217 , Issue.2 , pp. 8-9
    • Malloy, M.1
  • 11
    • 85023701498 scopus 로고    scopus 로고
    • Lincolnwwod, IL: Barnes and Noble Publishing, Inc
    • Mobil Travel Guide-Florida (2003). Lincolnwwod, IL: Barnes and Noble Publishing, Inc.
    • (2003) Mobil Travel Guide-Florida
  • 12
    • 0041016740 scopus 로고
    • Travelers’ choice: The effects of advertising and prior stay
    • Morgan, M. S. (1991). Travelers’ choice: The effects of advertising and prior stay. Cornell Hotel and Restaurant Administration Quarterly, 32(4), 41-49.
    • (1991) Cornell Hotel and Restaurant Administration Quarterly , vol.32 , Issue.4 , pp. 41-49
    • Morgan, M.S.1
  • 13
    • 84907709643 scopus 로고    scopus 로고
    • Hotels go on a star search
    • Passy, C. (2000, July 7). Hotels go on a star search. The Wall Street Journal, p. W14.
    • (2000) The Wall Street Journal , pp. 14
    • Passy, C.1
  • 15
    • 84907701975 scopus 로고
    • To cut or not to cut
    • Rowe, M. (1993). To cut or not to cut. Lodging Hospitality, 49(10), 27-28.
    • (1993) Lodging Hospitality , vol.49 , Issue.10 , pp. 27-28
    • Rowe, M.1
  • 16
    • 33749464307 scopus 로고    scopus 로고
    • Travelers rely on pricing to compare undifferentiated hotels
    • Seal, K. (1999). Travelers rely on pricing to compare undifferentiated hotels. Hotel and Motel Management, 214(10), 53-57.
    • (1999) Hotel and Motel Management , vol.214 , Issue.10 , pp. 53-57
    • Seal, K.1
  • 18
    • 84907681880 scopus 로고    scopus 로고
    • Is that your final offer?
    • Yesawich, P. (2000). Is that your final offer? Hotel and Motel Management, 215(21), 21.
    • (2000) Hotel and Motel Management , vol.215 , Issue.21 , pp. 21
    • Yesawich, P.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.