Situational variables and sustainability in multi-attribute decision-making

European Journal of Marketing

Volumn 48, Issue 5-6, 2014, Pages 1046-1069

  Simpson, Bonnie J K ^a   Radford, Scott K ^b  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

Cluster analysis; Conjoint analysis; Consumer attitudes; Product attributes; Sustainability

Indexed keywords

EID: 84937204046     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-04-2012-0219     Document Type: Article

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