Consumer stakeholder responses to reshoring strategies

Journal of the Academy of Marketing Science

Volumn 43, Issue 4, 2015, Pages 453-471

  Grappi, Silvia ^a   Romani, Simona ^b   Bagozzi, Richard P ^c  

^a UNIVERSITY OF MODENA AND REGGIO EMILIA   (Italy)

^b LUISS UNIVERSITY   (Italy)

^c UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Attribution inferences; Consumer stakeholders; Ethnocentrism; Offshoring; Reshoring; Willingness to pay

Indexed keywords

EID: 84930864603     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-015-0432-y     Document Type: Article

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