How offshore outsourcing is perceived: Why do some consumers feel more threatened?

Journal of International Consumer Marketing

Volumn 21, Issue 1, 2009, Pages 17-33

  Durvasula, Srinivas ^a   Lysonski, Steven ^a  

^a MARQUETTE UNIVERSITY   (United States)

Author keywords

Economic threat; Ethnocentrism; Offshoring; Outsourcing

Indexed keywords

EID: 61449126081     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530802125225     Document Type: Article

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