Impacts of Exemplification and Efficacy as Characteristics of an Online Weight-Loss Message on Selective Exposure and Subsequent Weight-Loss Behavior

Communication Research

Volumn 42, Issue 4, 2015, Pages 547-568

  Knobloch Westerwick, Silvia ^a   Sarge, Melanie A ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

efficacy; exemplification; health; obesity; selective exposure

Indexed keywords

EID: 84930583357     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650213478440     Document Type: Article

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