Increasing selective exposure to health messages by targeting person versus behavior schemas

Health Communication

Volumn 19, Issue 3, 2006, Pages 231-240

  Pease, Meridith E ^a   Brannon, Laura A ^a   Pilling, Valerie K ^a  

^a KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; DRINKING BEHAVIOR; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; METHODOLOGY; PERSUASIVE COMMUNICATION; PILOT STUDY; PSYCHOLOGICAL ASPECT; THEORETICAL MODEL;

ALCOHOL DRINKING; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; MODELS, THEORETICAL; PERSUASIVE COMMUNICATION; PILOT PROJECTS;

EID: 33745514864     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327027hc1903_5     Document Type: Article

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