Severity, Efficacy, and Evidence Type as Determinants of Health Message Exposure

Health Communication

Volumn 28, Issue 4, 2013, Pages 378-388

  Hastall, Matthias R ^a   Knobloch Westerwick, Silvia ^b  

^a UNIVERSITY OF AUGSBURG   (Germany)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ARTICLE; CULTURAL FACTOR; FEMALE; GERMANY; HUMAN; MALE; MASS MEDIUM; MEDICAL INFORMATION; METHODOLOGY; PERSUASIVE COMMUNICATION; STUDENT; UNITED STATES; UNIVERSITY;

ADULT; CROSS-CULTURAL COMPARISON; FEMALE; GERMANY; HEALTH COMMUNICATION; HUMANS; MALE; MASS MEDIA; PERSUASIVE COMMUNICATION; STUDENTS; UNITED STATES; UNIVERSITIES;

EID: 84878530406     PISSN: 10410236     EISSN: 15327027     Source Type: Journal    
DOI: 10.1080/10410236.2012.690175     Document Type: Article

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