Tailored and Targeted Health Communication: Strategies for Enhancing Information Relevance

American Journal of Health Behavior

Volumn 27, Issue SUPPL. 3, 2003, Pages

  Kreuter, Matthew W ^a   Wray, Ricardo J ^a  

^a SAINT LOUIS UNIVERSITY   (United States)

Author keywords

Elaboration likelihood model; Relevance; Tailored communication

Indexed keywords

BEHAVIORAL RESEARCH; CONFERENCE PAPER; HEALTH BEHAVIOR; HEALTH EDUCATION; HEALTH PROGRAM; HEALTH PROMOTION; HUMAN; MASS MEDIUM; MEDICAL INFORMATION SYSTEM; METHODOLOGY; OBESITY; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; SOCIAL MARKETING; WEIGHT REDUCTION;

EID: 0346886956     PISSN: 10873244     EISSN: None     Source Type: Journal    
DOI: 10.5993/ajhb.27.1.s3.6     Document Type: Conference Paper

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