Consumer-Oriented New Product Development

Encyclopedia of Agriculture and Food Systems

Volumn , Issue , 2014, Pages 375-386

  Grunert, K G ^a   van Trijp, H C M ^b  

^a AARHUS UNIVERSITY   (Denmark)

^b WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Consumer acceptance of new product; Consumer behavior; Consumer oriented new product development; Consumers' inference formation; Consumers' want formation; Formation of trial and repeat intentions; How consumers make product choice decisions; Market orientation; New product development; Product life cycles; Quality function deployment; Stage gate processes; Structured approached to new product development; Success and failure factors

Indexed keywords

EID: 84929462072     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1016/B978-0-444-52512-3.00062-0     Document Type: Chapter

References (79)

1. Ansoff H.I. Strategies for diversification. Harvard Business Review 1957, 35:113-124.
2. Atuahene G., Evangelista F. Cross-functional influence in new product development: An exploratory study of marketing and R&D perspectives. Management Science 2000, 46:1269-1284.
3. Barczak G., Griffin A., Kahn K.B. Perspective: Trends and drivers of success in NPD practices: Results of the 2003 PDMA best practice study. Journal of Product Innovation Management 2009, 26:3-23.
4. Beatty S.E., Kahle L.R., Homer P., Misra S. Alternative measurement approaches to consumer values: The list of values and the Rokeach value survey. Psychology and Marketing 1985, 2:181-200.
5. Berkhout A.J., Van der Duin P.A. New ways of innovation: An application of the cyclic innovation model to the mobile telecom industry. International Journal of Technology Management 2007, 40(4):294-309.
6. New Product Management for the 1980s 1982, Booz, Allen, and Hamilton, Booz, Allen, and Hamilton, New York.
7. Brunsø K., Bredahl L., Grunert K.G., Scholderer J. Consumer perception of the quality of beef resulting from various fattening regimes. Livestock Production Science 2005, 94:83-93.
8. Brunsø K., Scholderer J., Grunert K.G. Closing the gap between values and behavior - a means-end theory of lifestyle. Journal of Business Research 2004, 57:665-670.
9. Castellion G., Markham S.K. New product failure rates: influence of Argumentum ad Populum and self-interest. Journal of Product Innovation Management 2013, 30(5):976-979.
10. Cooper R.G. From experience - the invisible success factors in new product innovation. Journal of Product Innovation Management 1999, 16(2):115-133.
11. Cooper R.G., Kleinschmidt E.J. Benchmarking the firm's critical success factors in new product development. Journal of Product Innovation Management 1995, 16:115-133.
12. Costa A.I.A., Dekker M., Jongen W.M.F. Quality function deployment in the food industry: A review. Trends in Food Science and Technology 2001, 11:306-314.
13. Costa A.I.A., Jongen W.M.F. New insights into consumer-led food product development. Trends in Food Science and Technology 2006, 17:457-465.
14. Darby M.R., Karni E. Free competition and the optimal amount of fraud. Journal of Law and Economics 1973, 16:73-88.
15. Eliashberg J., Lilien G.L., Rao V.R. Minimizing technological oversight: A marketing research perspective. Technological Innovation: Oversights and Foresights 1997, 214-230. Cambridge University Press, New York. R. Garud, P.R. Nayyar, Z.R. Shapira (Eds.).
16. Evanschinsky H., Eisend M., Calantone R.J., Jiang Y. Success factors of product innovation: An updated meta-analysis. Journal of Product Innovation Management 2012, 29(S1):21-37.
17. Fishbein M., Ajzen I. Belief, Attitude, Intention and Behavior 1975, Addison-Wesley, Reading, MA.
18. Frewer L.F., Lassen J., Kettlitz B., et al. Societal aspects of genetically modified foods. Food and Chemical Toxicology 2004, 42:1181-1193.
19. Gatignon H., Robertson T. Innovative decision processes. Handbook of Consumer Behavior 1991, 316-348. Prentice Hall, Englewood Cliffs, NJ. T. Robertson, H. Kassarjian (Eds.).
20. Gielens K., Steenkamp J.B.E.M. Drivers of consumer acceptance of new packaged goods: An investigation across products and countries. International Journal of Research in Marketing 2007, 24:97-111.
21. Gourville J.T. Eager sellers and stony buyers: Understanding the psychology of new product adoption. Harvard Business Review 2006, 84(6):98-106.
22. Griffin A., Hauser J.R. The voice of the customer. Marketing Science 1993, 12(1):1-27.
23. Grunert K.G. Food quality and safety: Consumer perception and demand. European Review of Agricultural Economics 2005, 32:369-391.
24. Grunert K.G. Means-end chains - a means to which end?. Marketing - Journal of Research and Management 2010, 6:30-38.
25. Grunert K.G., Baadsgaard H., Larsen H., Masden T.K. Market Orientation in Food and Agriculture 1996, Kluwer Academic Publishers, Boston, MA.
26. Grunert K.G., Brunsø K., Bredahl L., Bech A.C. Food-related lifestyle: A segmentation approach to European food consumers. Food, People and Society: A European Perspective of Consumers' Food Choices 2001, 211-230. Springer, London. L.J. Frewer, E. Risvik, H.N.J. Schifferstein (Eds.).
27. Grunert K.G., Harmsen H., Larsen H.H., Sorensen E., Bisp S. New areas in agricultural and food marketing. Agricultural Marketing and Consumer Behavior in a Changing World 1997, 3-30. Kluwer Academic Publishers, Boston, MA. B. Wierenga, A. Van Tilburg, K.G. Grunert, J.B.E.M. Steenkamp, M. Wedel (Eds.).
28. Grunert K., Perrea T., Zhou Y., et al. Is food-related lifestyle (FRL) able to reveal food consumption patterns in nonWestern cultural environments? Its adaptation and application in urban China. Appetite 2011, 56:357-367.
29. Gutman J. A means-end chain model based on consumer categorization processes. Journal of Marketing 1982, 46:60-72.
30. Gutman J. Means-end chains as goal hierarchies. Psychology & Marketing 1997, 14:545-560.
31. Hart S. New Product Development: A Reader 1996, The Dryden Press, London.
32. Hauser J.R., Clausing D. The house of quality. Harvard Business Review 1988, 66(3):63-73.
33. Henard D.H., Szymanski D.M. Why some new products are more successful than others. Journal of Marketing Research 2001, 38:362-375.
34. Hofmeister K.R. Quality function deployment: Market success through customer-driven products. Food Product Development 1991, 189-210. Van Nostrand Reinhold, New York. E. Graf, I.S. Saguy (Eds.).
35. Hughes D. Breaking with Tradition: Building Partnerships and Alliances in the European Food Industry 1994, Wye College Press, Wye.
36. Kahle L.R. The nine nations of North America and the value basis of geographic segmentation. Journal of Marketing 1986, 50:37-47.
37. Kamakura W.A., Mazzon J.A. Value segmentation: A model for the measurement of values and value systems. Journal of Consumer Research 1991, 18:208-218.
38. Kardes F.R., Posavac S.S., Cronley M.L. Consumer inference: A review of processes, bases, and judgment contexts. Journal of Consumer Psychology 2004, 14(3):230-256.
39. Kaul A., Rao V. Research for product positioning and design decisions: An integrative review. International Journal of Research in Marketing 1995, 12(4):293-320.
40. Kirca A.H., Jayachandran S., Bearden W.O. Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing 2005, 69(April):24-41.
41. Kohli A., Jaworski B. Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing 1990, 54(2):1-18.
42. Kristensen K., Ostergaard P., Juhl H.J. Success and failure of product development in the Danish food sector. Food Quality and Preference 1998, 9:333-342.
43. Lancaster K. A new approach to consumer theory. Journal of Political Economy 1966, 74:567-585.
44. Lilien G.L., Morrison P.D., Searls K., Sonnack M., Von Hippel E. Performance assessment of the lead user idea-generation process for new product development. Management Science 2002, 48(8):1042-1059.
45. Consumer-led Food Product Development 2007, Woodhead Publishing Limited, Cambridge. H. MacFie (Ed.).
46. Miller K.M., Hofstetter R., Krohmer H., Zhang J. How should consumers' willingness to pay be measured? An empirical comparison of state-of-the-art approaches. Journal of Marketing Research 2011, 48(1):172-184.
47. Narver J.C., Slater S.F. The effect of market orientation on business profitability. Journal of Marketing 1990, 54(3):20-35.
48. Narver J.C., Slater S.F., MacLachlan D.L. Responsive and proactive market orientation and new product success. Journal of Product Innovation Management 2004, 21:334-347.
49. Ozer M. A survey of new product evaluation models. Journal of Product Innovation Management 1999, 16:77-94.
50. Padel S., Foster C. Exploring the gap between attitudes and behavior: Understanding why consumers buy or do not buy organic food. British Food Journal 2005, 107:606-625.
51. Reynolds T.J., Gutman J. Laddering theory, method, analysis and interpretation. Journal of Advertising Research 1988, 28(1):11-31.
52. Rogers E.M. Diffusion of Innovations 1995, The Free Press, New York.
53. Ronteltap A., Van Trijp H.C.M., Renes R.J., Frewer L.J. Consumer acceptance of technology-based food innovations: Lessons for the future of nutrigenomics. Appetite 2007, 49:1-17.
54. Rozin P. The selection of foods by rats, humans, and other animals. Advances in the Study of Behavior 1976, vol. 6:21-76. Academic Press, New York.
55. Scholderer J., Frewer L.J. The biotechnology communication paradox: Experimental evidence and the need for a new strategy. Journal of Consumer Policy 2003, 26:125-157.
56. Schwartz S.H. Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in Experimental Social Psychology 1992, vol. 25:1-65. Academic Press, San Diego, CA.
57. Schwartz S.H., Bilsky W. Toward a universal psychological structure of human values. Journal of Personality and Social Psychology 1987, 53:550-562.
58. Selnes F., Troye S.V. Buying expertise, information search, and problem solving. Journal of Economic Psychology 1989, 10:411-428.
59. Siegrist M. Factors influencing public acceptance of innovative food technologies and products. Trends in Food Science and Technology 2008, 19:603-608.
60. Souder W.E., Chakrabarti A.K. The R&D/Marketing Interface: Results from an empirical study of innovation projects. IEEE Transactions on Engineering Management, EM 1978, 25:88-93.
61. Steenkamp J.B.E.M. A conceptual model of the quality perception process. Journal of Business Research 1990, 21:309-333.
62. Steenkamp J.B.E.M., Gielens K. Consumer and market drivers of the trial probability of new consumer packaged goods. Journal of Consumer Research 2003, 30:368-384.
63. Steenkamp J.B.E.M., Van Trijp H.C.M., Ten Berge J.M.F. Perceptual mapping based on idiosyncratic sets of attributes. Journal of Marketing Research 1994, 31(February):15-27.
64. Steenkamp J.B.E.M., Van Trijp H.C.M. Quality guidance: A consumer-based approach to food quality improvement using partial least squares. European Review of Agricultural Economics 1996, 23:195-215.
65. Steenkamp J.B.E.M., Van Trijp H.C.M. Task experience and validity in perceptual mapping: A comparison of two consumer adaptive techniques. International Journal of Research in Marketing 1996, 13(3):265-276.
66. Steenkamp J.B.E.M., Van Trijp H.C.M. Attribute elicitation in consumer research: A comparison of three methods. Marketing Letters 1997, 8(2):153-165.
67. Stewart-Knox B., Mitchell P. What separates the winners from the losers in new product development. Trends in Food Science and Technology 2003, 14:58-64.
68. Szymanski D.M., Kroff M.W., Troy L.C. Innovativeness and new product success: Insights from the cumulative evidence. Journal of the Academy of Marketing Science 2007, 35:35-52.
69. Trope Y., Liberman N., Wakslak C. Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior. Journal of Consumer Psychology 2007, 17:83-95.
70. Trott P. Innovation Management and New Product Development 2008, Prentice Hall, Harlow. fourth ed.
71. Urban G.L., Hauser J.R. Design and Marketing of New Products 1993, Prentice Hall, Englewood Cliffs, NJ. second ed.
72. Van Ittersum K., Pennings J.M.E., Wansink B., Van Trijp H.C.M. The validity of attribute-importance measurement: A review. Journal of Business Research 2007, 60:1177-1190.
73. Van Kleef E., Van Trijp H.C.M., Luning P. Consumer research in the early stages of new product development: A critical review of methods and techniques. Food Quality and Preference 2005, 16:181-201.
74. Van Lange P.A.M., Joireman J.A., Parks C.D., Van Dijk E. The psychology of social dilemmas: A review. Organizational Behavior and Human Decision Processes 2013, 120:125-141.
75. Van Trijp H.C.M., Fischer A.R.H. Mobilizing consumer demand for sustainable development. The TransForum Model: Transforming Agro Innovation Toward Sustainable Development 2011, 73-97. Springer Science+Business Media B.V., Dordrecht, Heidelberg, London, New York. H. Van Latesteijn, K. Andeweg (Eds.).
76. Van Trijp J.C.M., Steenkamp J.E.B.M. Consumer-oriented new product development: Principles and practice. Innovation in Agri-Food Systems: Product Quality and Consumer Acceptance 2005, 87-124. Wageningen Academic Press, Wageningen. W.M.F. Jongen, M.T.G. Meulenberg (Eds.).
77. Van Trijp H.C.M., Van Kleef E. Newness, value and new product performance. Trends in Food Science and Technology 2008, 19:562-573.
78. Venkatesh V., Morris M.G., Davis G.B., Davis F.D. User acceptance of information technology: Toward a unified view. MIS Quarterly 2003, 27(3):425-478.
79. Walker B.A., Olson J.C. Means-end chains: Connecting products with self. Journal of Business Research 1991, 22:111-118.