An accountability evaluation for the industry's responsible use of brand mascots and licensed media characters to market a healthy diet to American children

Obesity Reviews

Volumn 16, Issue 6, 2015, Pages 433-453

  Kraak, V I ^a   Story, M ^b  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b DUKE UNIVERSITY SCHOOL OF MEDICINE   (United States)

Author keywords

Accountability; Brand mascots; Food environments; Media characters

Indexed keywords

AMERICAN; ARTICLE; BRAND MASCOT; CATERING SERVICE; CHILDHOOD OBESITY; COMMERCIAL PHENOMENA; DAIRY PRODUCT; DIETARY INTAKE; FOOD INDUSTRY; GOVERNMENT; HUMAN; LICENSED MEDIA CHARACTER; MARKETING; NUTRIENT CONTENT; RESPONSIBILITY; WITNESS; ADOLESCENT; ADVERSE EFFECTS; ART; CHILD; CHILD NUTRITION; DIET; ECONOMICS; ETHICS; HEALTH CARE POLICY; HEALTH PROMOTION; MASS MEDIUM; PEDIATRIC OBESITY; PRESCHOOL CHILD; PUBLIC FIGURE; SOCIAL BEHAVIOR; UNITED STATES;

ADOLESCENT; ADOLESCENT NUTRITIONAL PHYSIOLOGICAL PHENOMENA; CARICATURES AS TOPIC; CHILD; CHILD NUTRITIONAL PHYSIOLOGICAL PHENOMENA; CHILD, PRESCHOOL; DIET; FAMOUS PERSONS; FOOD INDUSTRY; HEALTH PROMOTION; HUMANS; MASS MEDIA; NUTRITION POLICY; PEDIATRIC OBESITY; SOCIAL RESPONSIBILITY; UNITED STATES;

EID: 84929131325     PISSN: 14677881     EISSN: 1467789X     Source Type: Journal    
DOI: 10.1111/obr.12279     Document Type: Article

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