Nickelodeon Markets Nutrition-Poor Foods to Children

American Journal of Preventive Medicine

Volumn 33, Issue 1, 2007, Pages 48-50

  Batada, Ameena ^a   Wootan, Margo G ^a  

^a Center for Science in the Public Interest   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; BEVERAGE; FOOD INDUSTRY; FOOD PROCESSING; MARKETING; NUTRITION; NUTRITIONAL ASSESSMENT; NUTRITIONAL VALUE; PACKAGING; TELEVISION;

ADVERTISING AS TOPIC; CHILD; CHILD NUTRITION SCIENCES; CHILD, PRESCHOOL; FOOD ANALYSIS; HEALTH PROMOTION; HUMANS; NUTRITION ASSESSMENT; NUTRITION POLICY; NUTRITIVE VALUE; PERSUASIVE COMMUNICATION; SOCIAL MARKETING; TELEVISION;

EID: 34250183065     PISSN: 07493797     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.amepre.2007.02.035     Document Type: Article

References (8)

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2. Munoz K., Krebs-Smith S., Ballard-Barbash R., and Cleveland L. Food intakes of U.S. children and adolescents compared with recommendations. Pediatrics 100 (1997) 323-329
3. Institute of Medicine. Food marketing to children and youth: threat or opportunity? (2005), National Academies Press, Washington DC
4. McDonough J. Its "kids first" philosophy and "let kids be kids" mantra drive the mighty Nickelodeon engine. Celebrating 25 years of kids first (2005). http://adage.com/customprograms/nickelodeon/nick.pdf Available at: http://adage.com/customprograms/nickelodeon/nick.pdf
5. Whitney D. For kids TV, every day is Saturday. Advertising Age 76 8 (2005) 8-10
6. Smalls M. Moving the needle. Remarks made at the Institute of Medicine (2005), Committee on Food Marketing and the Diets of Children and Youth meeting, Washington DC January 27
7. Center for Science in the Public Interest. Guidelines for responsible food marketing to children (2006), Center for Science in the Public Interest, Washington DC. http://www.cspinet.org/marketingguidelines.pdf Available at: www.cspinet.org/marketingguidelines.pdf
8. U.S. Department of Health and Human Services and U.S. Department of Agriculture. Nutrition and your health: dietary guidelines for Americans. 2005 Dietary Guidelines Advisory Committee Report. Available at: www.health/gov/dietaryguidelines/dga2005/report/.