Food and Beverage Brands That Market to Children and Adolescents on the Internet: A Content Analysis of Branded Web Sites

Journal of Nutrition Education and Behavior

Volumn 41, Issue 5, 2009, Pages 353-359

  Henry, Anna E ^a   Story, Mary ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

child nutrition; content analysis; dolescent nutrition; Internet; marketing

Indexed keywords

ADOLESCENT; ADVERTIZING; ARTICLE; BEVERAGE; CHILD; CHILD NUTRITION; CHILD PSYCHOLOGY; EDUCATION; FEMALE; FOOD; HUMAN; INFORMATION DISSEMINATION; INTERNET; MALE; MARKETING; MASS MEDIUM; METHODOLOGY; NUTRITIONAL SCIENCE; NUTRITIONAL VALUE; STANDARD; STATISTICS;

ADOLESCENT; ADOLESCENT PSYCHOLOGY; ADVERTISING AS TOPIC; BEVERAGES; CHILD; CHILD NUTRITION SCIENCES; CHILD NUTRITIONAL PHYSIOLOGY PHENOMENA; CHILD PSYCHOLOGY; FEMALE; FOOD; HUMANS; INFORMATION DISSEMINATION; INTERNET; MALE; MARKETING; MASS MEDIA; NUTRITIVE VALUE;

EID: 69149089792     PISSN: 14994046     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jneb.2008.08.004     Document Type: Article

References (18)

1. Institute of Medicine (US), Committee on Food Marketing and the Diets of Children and Youth. In: McGinnis J.M., Gootman J.A., and Kraak V.I. (Eds). Food Marketing to Children and Youth: Threat or Opportunity? (2006), National Academies Press, Washington, DC
2. Story M., and French S. Food advertising and marketing directed at children and adolescents in the US. Int J Behav Nutr Phys Act 1 (2004) 3
3. Federal Trade Commission. Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-regulation. A Report to Congress. July 2008. Available at: http://www.ftc.gov/os/2008/07/P064504foodmktingreport.pdf.Accessed July 15, 2009.
4. Moore E. It's Child's Play: Advergaming and the Online Marketing of Food to Children (2006), The Henry J. Kaiser Family Foundation, Menlo Park, CA
5. Montgomery K.C. Digital kids: the new online children's consumer culture. In: Singer D.G., and Singer J.L. (Eds). Handbook of Children and the Media (2001), Sage Publications, Thousand Oaks, CA 635-650
6. Montgomery K.C. Children's media culture in the new millenium: mapping the digital landscape. Future Child 10 (2000) 145-167
7. Neumark-Sztainer D., Story M., Hannan P.J., and Croll J. Overweight status and eating patterns among adolescents: where do youths stand in comparison with the Healthy People 2010 objectives?. Am J Public Health 92 (2002) 844-851
8. Powell L.M., Szczypka G., Chaloupka F.J., and Braunschweig C.L. Nutritional content of television food advertisements seen by children and adolescents in the United States. Pediatrics 120 (2007) 576-583
9. US Department of Health and Human Services and US Department of Agriculture. Dietary Guidelines for Americans, 2005. 6th ed. (January 2005), US Government Printing Office, Washington, DC
10. A Special Report: BrandWeek Super Brands Featuring America's Top 2000 Brands. June 21, 2004. Available at: http://www.brandweek.com/brandweek/images/pdf/superbrands_2004.pdf. Accessed July 15, 2009.
11. Weber K., Story M., and Harnack L. Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites. J Am Diet Assoc 106 (2006) 1463-1466
12. National Alliance for Nutrition andActivity. Nutritional Quality of Foods and Beverages Sold and Served on Campus. Available at: http://www.schoolwellnesspolicies.org/WellnessPolicies.html. Accessed July 15, 2009.
13. Calvert S. Future faces of selling to children. In: Palmer EL Y.B. (Ed). The Faces of Televisual Media (2003), Lawrence Erlbaum Associates, Mahwah, NJ 347-357
14. Children's Advertising Review Unit (CARU). Available at: http://www.caru.org. Accessed July 15, 2009.
15. Henry J. Kaiser Foundation. Issue Brief: The Role of Media in Childhood Obesity (2004), Henry J. Kaiser Family Foundation, Menlo Park, CA
16. Coon K.A., and Tucker K.L. Television and children's consumption patterns: a review of the literature. Minerva Pediatr 54 (2002) 423-436
17. Hastings G., Stead M., McDermott L., et al. Review of research on the effects of food promotion to children. Final report. Prepared for the Food Standards Agency (2003), University of Strathclyde, Glasgow, UK
18. Hobbs R. Does media literacy work: an empirical study of learning how to analyze advertisements. Advertising Soc Rev 5 (2004) 1-28