Food and beverage advertising on children's web sites

Pediatric Obesity

Volumn 9, Issue 5, 2014, Pages 362-372

  Ustjanauskas, A E ^a   Harris, J L ^a   Schwartz, M B ^a  

^a YALE UNIVERSITY   (United States)

Author keywords

Children; Display advertising; Food marketing; Internet

Indexed keywords

FAT; SODIUM; SUGAR;

ADVERTIZING; ARTICLE; BEVERAGE; CEREAL; FAST FOOD; FOOD; FOOD INDUSTRY; GOVERNMENT; HUMAN; INTERNET; MEAL; NUTRITION; NUTRITIONAL VALUE; STANDARD; ADOLESCENT; CHILD; DECISION MAKING; FEEDING BEHAVIOR; FEMALE; LEGISLATION AND JURISPRUDENCE; MALE; MANAGEMENT; PEDIATRIC OBESITY; RECREATION; SOCIAL MARKETING;

ADOLESCENT; ADVERTISING AS TOPIC; BEVERAGES; CHILD; CHOICE BEHAVIOR; FAST FOODS; FEEDING BEHAVIOR; FEMALE; FOOD; FOOD INDUSTRY; HUMANS; INTERNET; MALE; NUTRITIVE VALUE; PEDIATRIC OBESITY; POLICY MAKING; SOCIAL MARKETING; VIDEO GAMES;

EID: 84885442934     PISSN: 20476302     EISSN: 20476310     Source Type: Journal    
DOI: 10.1111/j.2047-6310.2013.00185.x     Document Type: Article

References (50)

1. Cairns G, Angus K, Hastings G, Caraher M. Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary. Appetite 2013; 62: 209-215.
2. Harris JL, Pomeranz JL, Lobstein T, Brownell KD. A crisis in the marketplace: how food marketing contributes to childhood obesity and what can be done. Annu Rev Public Health 2009; 30: 211-225.
3. Institute of Medicine. Food Marketing to Children and Youth: Threat or Opportunity? National Academies Press: Washington, DC, 2006.
4. Zimmerman FJ. Using marketing muscle to sell fat: the rise of obesity in the modern economy. Annu Rev Public Health 2011; 32: 285-306.
5. Powell LM, Schermbeck RM, Szczpka G, Chaloupka FJ, Braunschweig CL. Trends in the nutritional content of television food advertisements seen by children in the United States. Arch Pediatr Adolesc Med 2011; 165: 1078-1086.
6. Federal Trade Commission. A review of food marketing to children and adolescents: follow-up report. 2012. [WWW document]. URL http://www.ftc.gov/os/2012/12/121221foodmarketingreport.pdf (accessed 8 January 2013).
7. Madhavaram S, Appan R. The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: a call for research. Psychol Market 2010; 27: 186-202.
8. Rideout VJ, Foehr UG, Roberts DF. Generation M2: media in the lives of 8- to 18-year-olds. 2010. [WWWdocument]. URL http://www.kff.org/entmedia/upload/8010.pdf (accessed 3 January 2013).
9. Briggs R, Hollis N. Advertising on the web: is there response before click-through? J Advertising Res 1997; 37: 33-45.
10. Aaker DA. The Internet as integrator - fast brand building in slow-growth markets. 2002. [WWW document]. URL http://www.strategy-business.com/article/20454?gko=8b6cc (accessed 3 January 2013).
11. Moore ES, Rideout VJ. The online marketing of food to children: is it just fun and games? J Public Policy 2007; 26: 202-220.
12. Ali M, Blades M, Oates C, Blumberg F. Young children's ability to recognize advertisements in web page designs. Br J Dev Psychol 2009; 27: 71-83.
13. McIlrath M. Children's cognitive processing of internet advertising. [dissertation]. University of California: Santa Barbara, 2006.
14. Henke LL. Children, advertising, and the internet: an exploratory study. In: Schumann DW, Thorson E (eds). Advertising and the World Wide Web. Lawrence Earlbaum: Mahwah, NJ, 1999, 73-80.
15. Federal Communications Commission. Children's Television Act. 1990. [WWW document]. URL http://thomas.loc.gov/cgi-bin/query/D?c101:6:./temp/-c101GKxq9E:: (accessed 3 January 2013).
16. Children's Advertising Review Unit. Self-regulatory program for children's advertising. 2009. [WWW document]. URL http://www.caru.org/guidelines/guidelines.pdf (accessed 3 January 2013).
17. Gardner ML, Mihalka SG, Gross D, inventors; Sheppard, Mullin, Richter & Hampton LLP, assignee. System and method for display advertising. United States patent US 2006/0129453 A1. 15 June 2006.
18. Neuborne E. For kids on the web, it's an ad, ad, ad, ad world. 2001. [WWW document]. URL http://www.businessweek.com/stories/2001-8-12/for-kids-on-the-web-its-an-ad-ad-ad-ad-world (accessed 3 January 2013).
19. Alvy LM, Calvert SL. Food marketing on popular children's web sites: a content analysis. J Am Diet Assoc 2008; 108: 710-713.
20. Harris JL, Schwartz MB, Brownell KD, et al. Cereal FACTS: evaluating the nutrition quality and marketing of children's cereals. 2009. [WWW document]. URL http://www.cerealfacts.org/media/Cereal-FACTS-Report-2009.pdf (accessed 3 January 2013).
21. Harris JL, Schwartz MB, Brownell KD, et al. Fast food FACTS: evaluating fast food nutrition and marketing to youth. 2010. [WWW document]. URL http://www.fastfoodmarketing.org/media/FastFoodFACTS-Report.pdf (accessed 3 January 2013).
22. Harris JL, Schwartz MB, Brownell KD, et al. Sugary drink FACTS: evaluating sugary drink nutrition and marketing to youth. 2011. [WWW document]. URL http://www.sugarydrinkfacts.org/resources/SugaryDrinkFACTS-Report.pdf (accessed 3 January 2013).
23. Li H, Bukovac JL. Cognitive impact of banner ad characteristics: an experimental study. Journalism Mass Comm 1999; 76: 341-353.
24. Qiu D, Malthouse EC. Quantifying the indirect effects of a marketing contact. Expert Syst Appl 2009; 36: 6446-6452.
25. Yoo CY. Unconscious processing of web advertising: effects on implicit memory, attitude toward the brand, and consideration set. Journal of Interactive Marketing 2008; 22: 2-18.
26. Weber K, Story M, Harnack L. Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites. J Am Diet Assoc 2006; 106: 1463-1466.
27. Henry AE, Story M. Food and beverage brands that market to children and adolescents on the internet: a content analysis of branded web sites. J Nutr Educ Behav 2009; 41: 353-359.
28. Kelly B, Bochynska K, Kornman K, Chapman K. Internet food marketing on popular children's websites and food product websites in Australia. Public Health Nutr 2008; 11: 1180-1187.
29. Harris JL, Speers SE, Schwartz MB, Brownell KD. U.S. food company branded games on the internet: children's exposure and effects on snack consumption. J Children Media 2012; 6: 51-68.
30. Folkvord F, Anschutz DJ, Buijzen M, Valkenburg PM. The effect of playing advergames that promote energy-dense snacks or fruit on actual food intake among children. Am J Clin Nutr 2013; 97: 239-245.
31. Pempek TA, Calvert SL. Tipping the balance: advergames to promote low-income African-American children's consumption of nutritious foods and beverages. Arch Pediatr Adolesc Med 2009; 163: 633-637.
32. Lingas EO, Dorfman L, Bukofzer E. Nutrition content of food and beverage products on websites popular with children. Am J Public Health 2009; 99(S3): S587-S592.
33. Harris JL, Schwartz MB, Brownell KD, et al. Cereal FACTS 2012: limited progress in the nutrition quality and marketing of children's cereals. 2012. [WWW document]. URL http://www.cerealfacts.org/media/Cereal-FACTS-Report-2012-7.12.pdf (accessed 3 January 2013).
34. Council of Better Business Bureaus. Children's Food and Beverage Advertising Initiative. Food and beverage products that meet participants' approved nutrition standards that may be in child-directed advertising. 2012. [WWW document]. URL http://www.bbb.org/us/storage/16/documents/cfbai/CFBAI%20Product%20List%20July%202012%20.pdf (accessed 3 January 2013).
35. Council of Better Business Bureaus. Children's Food and Beverage Advertising Initiative. Program and core principles statement. 2010. [WWW document]. URL http://www.bbb.org/us/storage/0/Shared%20Documents/Enhanced%20Core%20Principles%20Third%20Edition%20-%20Letterhead.pdf (accessed 3 January 2013).
36. Kunkel D, McKinley C, Wright P. The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children. Children Now: Tucson, 2009.
37. Council of Better Business Bureaus. Children's Food and Beverage Advertising Initiative. Synopsis of participants' nutrition standards. 2012. [WWW document]. URL http://www.bbb.org/us/storage/16/documents/cfbai/CFBAI%20Nutrition%20Chart%20March%202012.pdf (accessed 3 January 2013).
38. Council of Better Business Bureaus. Children's Food and Beverage Advertising Initiative. Summary of participants' definitions of advertising primarily directed to children under 12 and policies on not directing advertising to children under 6. 2012. [WWW document]. URL http://www.bbb.org/us/storage/16/documents/cfbai/CFBAI%20Audience%20Definitions%20March%202012.pdf (accessed 3 January 2013).
39. Harris JL, Speers SE, Schwartz MB, Brownell KD. US food company branded advergames on the internet: children's exposure and effects on snack consumption. J Child Media 2012; 6: 51-68.
40. Federal Trade Commission. Interagency Working Group on Food Marketed to Children. Tentative proposed nutrition standards. 2009. [WWW document]. URL http://www.ftc.gov/bcp/workshops/sizingup/SNAC-PAC.pdf (accessed 3 January 2013).
41. Federal Trade Commission. Interagency Working Group on Food Marketed to Children. Preliminary proposed nutrition principles to guide industry self-regulatory efforts. Request for comments. 2011. [WWW document]. URL http://www.ftc.gov/os/2011/04/110428foodmarketproposedguide.pdf (accessed 3 January 2013).
42. Federal Trade Commission. Prepared statement of the Federal Trade Commission on the Interagency Working Group on food marketed to children. 2011. [WWW document]. URL http://www.ftc.gov/os/testimony/111012foodmarketing.pdf (accessed 3 January 2013).
43. Wilson D, Roberts J. Special report: how Washington went soft on childhood obesity. 2012. [WWW document]. URL http://www.reuters.com/article/2012/04/27/us-usa-foodlobby-idUSBRE83Q0ED20120427 (accessed 3 January 2013).
44. Council of Better Business Bureaus. BBB Children's Food and Beverage Advertising Initiative: food and beverage products that meet participants approved nutrition standards. 2009. [WWW document]. URL http://cmsadmin.bbb.org/storage/0/Shared%20Documents/May%202009%20product%20list%20final.pdf (accessed 18 June 2013).
45. comScore. 2012.
46. Grier SA, Kumanyika S. Targeted marketing and public health. Annu Rev Public Health 2010; 31: 349-369.
47. Powell LM, Szczpka G, Chaloupka FJ, Braunschweig CL. Nutritional content of television food advertisements seen by children and adolescents in the United States. Pediatrics 2007; 120: 576-583.
48. US Department of Agriculture. USDA national nutrient database for standard reference, release 24. 2012. [WWWdocument]. URL http://www.ars.usda.gov/ba/bhnrc/ndl (accessed 1 March 2012).
49. Federal Trade Commission. Children's exposure to TV advertising in 1977 and 2004. Information for the obesity debate. 2007. [WWW document]. URL http://www.ftc.gov/os/2007/06/cabecolor.pdf (accessed 3 January 2013).
50. Council of Better Business Bureaus. The Children's Food and Beverage Advertising Initiative. White paper on CFBAI's uniform nutrition criteria. 2011. [WWW document]. URL http://www.gmaonline.org/file-manager/Health-Nutrition/CFBAI-711-white-paper.pdf (accessed 3 January 2013).