Adaptive personalization using social networks

Journal of the Academy of Marketing Science

Volumn 44, Issue 1, 2016, Pages 66-87

  Chung, Tuck Siong ^a   Wedel, Michel ^b   Rust, Roland T ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Bayes classifier; Mobile commerce; News; Personalization; Recommendation systems; Service marketing; Smart phones; Social networks

Indexed keywords

EID: 84928652964     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-015-0441-x     Document Type: Article

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