Technology and optimal segment size

Marketing Letters

Volumn 9, Issue 2, 1998, Pages 147-167

  Varki, Sajeev ^a   Rust, Roland T ^b  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b VANDERBILT UNIVERSITY   (United States)

Author keywords

History; Interactive Marketing; Mass Customization; Product Deferentation Strategy; Relationship Marketing; Segmentation; Technology

Indexed keywords

EID: 0040254712     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007956915353     Document Type: Article

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