-
1
-
-
85107992216
-
Studying consideration effects in empirical choice models using scanner panel data
-
Andrews, R. L., T. C. Srinivasan. 1995. Studying consideration effects in empirical choice models using scanner panel data. J. Marketing Res. 32(1) 30-41.
-
(1995)
J. Marketing Res.
, vol.32
, Issue.1
, pp. 30-41
-
-
Andrews, R.L.1
Srinivasan, T.C.2
-
5
-
-
7444239568
-
Preprocessing and Mining Web Log Data for Web Personalization
-
*IA 2003: Advances in Artificial Intelligence
-
Baglioni, M., U. Ferrara, A. Romei, S. Ruggieri, F. Turini. 2003. Preprocessing and mining Web log data for Web personalization. Proc. 8th Congress Italian Assoc. Artificial Intelligence, Cesena, Italy, 237-249. (Pubitemid 37273409)
-
(2003)
LECTURE NOTES IN COMPUTER SCIENCE
, Issue.2829
, pp. 237-249
-
-
Baglioni, M.1
Ferrara, U.2
Romei, A.3
Ruggieri, S.4
Turini, F.5
-
7
-
-
20444450932
-
Addressing new media with conventional media planning
-
Cannon, H. M. 2001. Addressing new media with conventional media planning. J. Interactive Advertising 1(2), http://jiad.org/vol1/no2/cannon/ index.html.
-
(2001)
J. Interactive Advertising
, vol.1
, Issue.2
-
-
Cannon, H.M.1
-
9
-
-
1242321053
-
Self similarity in the Web
-
Dill, S., R. Kumar, K. S. McCurley, S. Rajagopalan, D. Sivakumar, A. Tomkins. 2002. Self similarity in the Web. Assoc. Comput. Machinery Trans. Internet Tech. 2(3) 205-223.
-
(2002)
Assoc. Comput. Machinery Trans. Internet Tech.
, vol.2
, Issue.3
, pp. 205-223
-
-
Dill, S.1
Kumar, R.2
McCurley, K.S.3
Rajagopalan, S.4
Sivakumar, D.5
Tomkins, A.6
-
10
-
-
0031269184
-
On the Optimality of the Simple Bayesian Classifier under Zero-One Loss
-
Domingos, P., M. Pazzani. 1997. On the optimality of the simple Bayesian classifier under zero-one loss. Machine Learn. 29(2-3) 103-130. (Pubitemid 127510035)
-
(1997)
Machine Learning
, vol.29
, Issue.2-3
, pp. 103-130
-
-
Domingos, P.1
Pazzani, M.2
-
11
-
-
20444478365
-
Customized advertising via a common media distributor
-
DOI 10.1287/mksc.1040.0092
-
Gal-Or, E., M. Gal-Or. 2005. Customized advertising via a common media distributor. Marketing Sci. 24(2) 241-253. (Pubitemid 40816480)
-
(2005)
Marketing Science
, vol.24
, Issue.2
, pp. 241-253
-
-
Gal-Or, E.1
Gal-Or, M.2
-
12
-
-
79951870546
-
Microsoft helps build ad-carrying, smart shopping carts
-
January 14
-
Gonsalves, A. 2008. Microsoft helps build ad-carrying, smart shopping carts. InformationWeek (January 14), http://www.informationweek.com/news/ internet/showArticle.jhtml?articleID =205604684.
-
(2008)
InformationWeek
-
-
Gonsalves, A.1
-
13
-
-
84903821743
-
Driving impulse shopping with a smart cart
-
November 2
-
Graham-Rowe, D. 2006. Driving impulse shopping with a smart cart. Technology Rev. (November 2), http://www.technologyreview.com/read-article.aspx? id=17705.
-
(2006)
Technology Rev.
-
-
Graham-Rowe, D.1
-
14
-
-
0034571771
-
When choice is demotivating: Can one desire too much of a good thing?
-
Iyengar, S. S., M. R. Lepper. 2000. When choice is demotivating: Can one desire too much of a good thing? J. Personality Soc. Psych. 79(6) 995-1006.
-
(2000)
J. Personality Soc. Psych.
, vol.79
, Issue.6
, pp. 995-1006
-
-
Iyengar, S.S.1
Lepper, M.R.2
-
15
-
-
20444503851
-
The targeting of advertising
-
DOI 10.1287/mksc.1050.0117
-
Iyer, G., D. Soberman, J. M. Villas-Boas. 2005. The targeting of advertising. Marketing Sci. 24(3) 461-476. (Pubitemid 41409337)
-
(2005)
Marketing Science
, vol.24
, Issue.3
, pp. 461-476
-
-
Iyer, G.1
Soberman, D.2
Villas-Boas, J.M.3
-
17
-
-
77951149348
-
When more alternatives lead to less choice
-
Kuksov, D., J. M. Villas-Boas. 2010. When more alternatives lead to less choice. Marketing Sci. 29(3) 507-524.
-
(2010)
Marketing Sci.
, vol.29
, Issue.3
, pp. 507-524
-
-
Kuksov, D.1
Villas-Boas, J.M.2
-
18
-
-
0031643508
-
Web page design: Implications of memory, structure and scent for information retrieval. CHI' 98
-
ACM Press, New York
-
Larson, K., M. Czerwinski. 1998. Web page design: Implications of memory, structure and scent for information retrieval. CHI' 98: Human Factors in Computing Systems. ACM Press, New York, 25-32.
-
(1998)
Human Factors in Computing Systems
, pp. 25-32
-
-
Larson, K.1
Czerwinski, M.2
-
20
-
-
0742268828
-
Personalized Web search for improving retrieval effectiveness
-
Liu, F., C. Yu, W. Meng. 2004. Personalized Web search for improving retrieval effectiveness. IEEE Trans. Knowledge Data Engrg. 16(1) 28-40.
-
(2004)
IEEE Trans. Knowledge Data Engrg.
, vol.16
, Issue.1
, pp. 28-40
-
-
Liu, F.1
Yu, C.2
Meng, W.3
-
23
-
-
0040030246
-
Applying quantitative marketing techniques to the Internet
-
Montgomery, A. L. 2001. Applying quantitative marketing techniques to the Internet. Interfaces 30(2) 90-108.
-
(2001)
Interfaces
, vol.30
, Issue.2
, pp. 90-108
-
-
Montgomery, A.L.1
-
25
-
-
0033325071
-
Framework for collaborative, content-based and demographic filtering
-
Pazzani, M. 1999. A framework for collaborative, content-based and demographic filtering. Artificial Intelligence Rev. 13(5-6) 393-408. (Pubitemid 30594816)
-
(1999)
Artificial Intelligence Review
, vol.13
, Issue.5
, pp. 393-408
-
-
Pazzani, M.J.1
-
26
-
-
0031168547
-
Learning and Revising User Profiles: The Identification of Interesting Web Sites
-
Pazzani, M. J., D. Billsus. 1997. Learning and revising user profiles: The identification of interesting Web sites. Machine Learn. 27(3) 313-331. (Pubitemid 127510033)
-
(1997)
Machine Learning
, vol.27
, Issue.3
, pp. 313-331
-
-
Pazzani, M.1
Billsus, D.2
-
27
-
-
0036384150
-
Getting to know you: Learning new user preferences in recommender systems
-
ACM, New York
-
Rashid, A. M., I. Albert, D. Cosley, S. K. Lam, S. M. McNee, J. A. Konstan, J. Riedl. 2002. Getting to know you: Learning new user preferences in recommender systems. Proc. Internat. Conf. Intelligent User Interfaces, ACM, New York, 127-134.
-
(2002)
Proc. Internat. Conf. Intelligent User Interfaces
, pp. 127-134
-
-
Rashid, A.M.1
Albert, I.2
Cosley, D.3
Lam, S.K.4
McNee, S.M.5
Konstan, J.A.6
Riedl, J.7
-
28
-
-
0000397509
-
Development and testing of a model of consideration set composition
-
Roberts, H. H., J. M. Lattin. 1991. Development and testing of a model of consideration set composition. J. Marketing Res. 28(4) 429-440.
-
(1991)
J. Marketing Res.
, vol.28
, Issue.4
, pp. 429-440
-
-
Roberts, H.H.1
Lattin, J.M.2
-
30
-
-
84856043672
-
A mathematical theory of communication
-
623-656
-
Shannon, C. E. 1948. A mathematical theory of communication. Bell System Tech. J. 27(3, 4) 379-423, 623-656.
-
(1948)
Bell System Tech. J.
, vol.27
, Issue.3-4
, pp. 379-423
-
-
Shannon, C.E.1
-
31
-
-
13544276825
-
Predicting online-purchasing behaviour
-
DOI 10.1016/j.ejor.2004.04.022, PII S0377221704002875
-
Van den Poel, D., W. Buckinx. 2005. Predicting online-purchasing behaviour. Eur. J. Oper. Res. 166(2) 557-575. (Pubitemid 40219808)
-
(2005)
European Journal of Operational Research
, vol.166
, Issue.2
, pp. 557-575
-
-
Van Den Poel, D.1
Buckinx, W.2
-
32
-
-
34248233686
-
Using SVD and demographic data for the enhancement of generalized Collaborative Filtering
-
DOI 10.1016/j.ins.2007.02.036, PII S0020025507001223
-
Vozalis, M. G., K. G. Margaritis. 2007. Using SVD and demographic data for the enhancement of generalized collaborative filtering. Inform. Sci. 177(15) 3017-3037. (Pubitemid 46719184)
-
(2007)
Information Sciences
, vol.177
, Issue.15
, pp. 3017-3037
-
-
Vozalis, M.G.1
Margaritis, K.G.2
-
33
-
-
0034833257
-
Learning user interest dynamics with a three-descriptor representation
-
Widyantoro, D. H., T. R. Ioerger, J. Yen. 2001. Learning user interest dynamics with a three-descriptor representation. J. Amer. Soc. Inform. Sci. Tech. 52(3) 212-225.
-
(2001)
J. Amer. Soc. Inform. Sci. Tech.
, vol.52
, Issue.3
, pp. 212-225
-
-
Widyantoro, D.H.1
Ioerger, T.R.2
Yen, J.3
-
34
-
-
0012053189
-
A Bayesian approach to user profiling in information retrieval
-
Wong, S. K. M., C. J. Butz. 2000. A Bayesian approach to user profiling in information retrieval. Tech. Lett. 4(1) 50-56.
-
(2000)
Tech. Lett.
, vol.4
, Issue.1
, pp. 50-56
-
-
Wong, S.K.M.1
Butz, C.J.2
-
35
-
-
33847043269
-
Evaluation of online personalization systems: A survey of evaluation schemes and a knowledge-based approach
-
Yang, Y., B. Padmanabhan. 2005. Evaluation of online personalization systems: A survey of evaluation schemes and a knowledge-based approach. J. Electronic Commerce Res. 6(2) 112-122.
-
(2005)
J. Electronic Commerce Res.
, vol.6
, Issue.2
, pp. 112-122
-
-
Yang, Y.1
Padmanabhan, B.2
-
36
-
-
0742286175
-
Probabilistic memory-based collaborative filtering
-
Yu, K., A. Schwaighofer, V. Tresp, X. Xu, H. P. Kriegel. 2004. Probabilistic memory-based collaborative filtering. IEEE Trans. Knowledge Data Engrg. 16(1) 56-69.
-
(2004)
IEEE Trans. Knowledge Data Engrg.
, vol.16
, Issue.1
, pp. 56-69
-
-
Yu, K.1
Schwaighofer, A.2
Tresp, V.3
Xu, X.4
Kriegel, H.P.5
|