Does service innovation process differ across cultures?

Asia Pacific Journal of Marketing and Logistics

Volumn 22, Issue 4, 2010, Pages 460-472

  Alam, Intekhab ^a  

^a STATE UNIVERSITY OF NEW YORK   (United States)

Author keywords

Australia; Cross cultural studies; Financial services; India; Process management

Indexed keywords

EID: 84928332972     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851011090501     Document Type: Article

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