The active audience? Gurus, management ideas and consumer variability

British Journal of Management

Volumn 26, Issue 2, 2015, Pages 273-291

  Groß, Claudia ^a   Heusinkveld, Stefan ^b   Clark, Timothy ^c  

^a RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^b VU University   (Netherlands)

^c DURHAM UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84927762485     PISSN: 10453172     EISSN: 14678551     Source Type: Journal    
DOI: 10.1111/1467-8551.12086     Document Type: Article

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